CHANGE COMES IN TWO WAYS:
THROUGH INNOVATION AND CREATIVITY
Innovation Changes Reality
Innovation requires action
It is a challenge for a team
The process is continuous
It takes a long time
It delivers something new to the system
Its impact is measurable
Project management is required
The fuel is practical ideas and useful suggestions
The role of a consultant is to cause action
Creativity Changes Perception
Creativity requires thinking
It is a challenge for an individual
The process is discontinuous
It takes an instant
It envisions a new system
Its impact cannot be measured
Brainstorming is required
The fuel is questions, surprises, and strange and incomplete ideas
The role of a consultant is to encourage reflection
Source: Luc de Brabandere, The forgotten half of change: Achieving Greater Creativity Through Changes in Perception(Dearborn Trade Publishing, 2005)
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